Writing

What I believe about brands

Strong opinions, earned one brand build at a time.

(debate me in the comments, I love it)

Gina Dunn is a brand strategist for women founders and the founder of OG Solutions. Her work starts from one belief: a brand should sound more like the woman behind it than like everyone else. These articles set out her points of view on brand strategy, voice, AI and doing the work in the right order, drawn from her client work and her book, The Clarity Signal.

Brand Clarity for FoundersOne idea a week, taught properly. Subscribe on LinkedIn → BrandologyMy monthly Signal Not Slop roundup. Subscribe on LinkedIn →

The short version of everything I think

Under it all: the recognition gap

AI will write a founder's bio before her coffee gets cold. Ask it what makes her different and you get a polite guess. Naming the real answer is my work, and it's the gap I live in.

Mirror not maskBuild your brand from the founder you already are. A costume cracks the second someone looks closely.Read → Kill the samenessWhen everyone sounds polished, polished stops meaning anything. Your difference needs a name before it needs more posts.Read → If AI can fake youAI hands back whatever you feed it. Feed it nothing real and you get fluent sameness, with your name on it.Read → Start in the right orderBrand before website. Clarity before AI. A lot of founders who feel behind are simply out of order.Read → Founder firepowerYour point of view is the asset. Mute it and you get a brand nobody remembers.Read →
Human judgmentAgents can do a lot of the work. The calls about who you are and who you're for stay with you.coming soon

From the personal side

The hedge you stopped hearingOn the small edits women make to sound likable, and what happens when you stop. → A story she can see herself inWhat I found when everything fell away, and why I build brands the way I do now. →

Everything I've written here

Mirror not maskA brand should sound like the woman behind itMost brand advice hands you a costume. Here's why it cracks, and what to build instead.7 min read Kill the samenessWhy so many brands sound like everyone elseSame templates, same advice, same tools. How to get your own voice back.7 min read If AI can fake youIf AI can fake youWhat AI can and can't do for your brand, and the one part of you it can't copy.7 min read Start in the right orderBefore you build a website, read thisA website is a container. What has to go in it first, and four questions to answer.6 min read Founder firepowerA muted founder can't build a brand people rememberWhat holding back costs you, and how to show up before it's perfect.6 min read PersonalThe hedge you stopped hearingThe small edits we make to stay likable, and a five-minute hedge audit.5 min read PersonalA story she can see herself inI closed a business that was doing well. It took me a year to see why.5 min read

Got more than five minutes?

The Clarity Signal: Say the SentenceMy book. Fifteen short chapters on finding the sentence underneath your work. The Mirror Not Mask ebookFree, and short enough for one coffee.

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I write one idea a week for Brand Clarity for Founders, and once a month I round up what's worth your attention in Brandology. Both live on LinkedIn, so it's one click.

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