The short version
Gina Dunn is an American brand strategist based near Amsterdam, the Netherlands, and the founder of OG Solutions, a brand strategy studio for women founders. She has worked in marketing and brand building since 1995 and has run her own brand business since 2012, first as iGina Marketing (2012 to 2021) and, since 2023, as OG Solutions. She is the author of The Clarity Signal: Say the Sentence (2026), the creator of the Mirror Not Mask brand diagnostic, the host of the Morning Cup of Brand Spark podcast, and director of marketing at Seuss+, a life sciences consultancy.
The long version, with the good bits
I started in marketing at 17, straight out of high school in 1995. I didn't have the word "strategy" yet. I just knew I was weirdly obsessed with why some brands feel like a person and others feel like a brochure.
In 2005 I moved from Maryland to the Netherlands. Long story, very worth it.
Around 2010 I was the brand manager at a Dutch gaming company, and we brought in a team to run a brand workshop. Everyone else was taking notes. I was watching how the whole thing worked: positioning, power, presence. I went home and took that workshop apart until I could run my own. That's the day I stopped being "the marketing person" and started working as a brand strategist.
In 2012 I opened my own agency, iGina Marketing, and built brands for other people while raising my son, Jasper. It was doing well. Then one year everything stacked up at once: burnout I'd been calling "busy," a relationship that ended, and my father getting sick across the world at the start of the COVID lockdown. And then he died.
Grief burns off the pretending. I could see I'd spent years feeding something that wasn't feeding me back. So in 2021 I closed it, and I spent the next year with two questions. Who am I actually for? And what kind of work brings me joy?
The answer became my sentence:
A brand should sound more like the woman behind it than like everyone else.
In 2023 I opened OG Solutions. The O is Oscar, my partner. The G is me. It's my brand strategy studio for women founders: the ones at a turning point who know they're good and can't yet say what makes them different. I help them name it, build a brand they recognize themselves in, and then put it to work on the website, on LinkedIn and in every sales conversation, so it doesn't die in a folder.
Then I wrote a book. In secret. At the kitchen table, between client calls. My own family found out in August, and I moved the launch date more times than I'd like to admit. The Clarity Signal: Say the Sentence went live on Amazon on my birthday, October 12, 2026.
And yes, I also have a day job
I'm director of marketing at Seuss+, a life sciences consultancy I've helped grow from the inside. Between Seuss+, my agency years and OG, I've built brands across a lot of industries and every size of company, from solo founders to expert teams. It keeps my advice practical and pragmatic. I live with it every single day, so everything I recommend has to drive the results that matter.
What I'm known for
My sentence
A brand should sound more like the woman behind it than like everyone else.
Read my book, The Clarity Signal →
My brand diagnostic and method. Is your brand reflecting who you are, or performing who you think the market wants?
Take the free quiz →
The recognition gap
AI will write your bio before your coffee gets cold. Ask it what makes you different and you get a polite guess. Naming the real answer is my work.
See how I work →
#Gin
My own AI setup. It started life as #GinGPT, and now #Gin lives across the AI tools I use and inside my own apps, built on my voice and my rules. #Gin drafts. I decide.
If AI can fake you →
Outside the strategy
I live near Amsterdam with Oscar, Jasper, four Pomskies with zero chill and three parrots who think they run the place. (They're not wrong.) The Pomskies are Obi, Jabba, Saber and Kylo. Yes, we're a Star Wars house.
I'm a proud nerd. A former World of Warcraft healer and raid leader, which turns out to be excellent training for client work: read the room before it enters, have a backup plan, keep everyone alive. I drink a frankly impressive amount of espresso, and the red glasses are not optional.
Working with Gina and Oscar to create the brand for Listen Mediation was an inspiring and magical journey. Your structured yet creative process brought the brand to life in a way that truly reflects my personality and core values, thoughtfully weaving in personal elements that make it uniquely mine.
So, how can I help?
Want more of how I think? Brand Clarity for Founders comes to your LinkedIn every week. Subscribe on LinkedIn →
Quick facts
Who is Gina Dunn?
Gina Dunn is an American brand strategist based near Amsterdam, the Netherlands, and the founder of OG Solutions, a brand strategy studio for women founders. She is the author of The Clarity Signal: Say the Sentence and the creator of the Mirror Not Mask brand diagnostic.
How long has Gina Dunn worked in branding?
Gina Dunn has worked in marketing and brand building since 1995. She has run her own brand business since 2012: iGina Marketing from 2012 to 2021, and OG Solutions since 2023.
Where is Gina Dunn based?
Near Amsterdam, in the Netherlands. She is American, moved to the Netherlands in 2005 and works in English with founders internationally.
Where does the name OG Solutions come from?
The O stands for Oscar, Gina's partner, and the G for Gina.
What is Gina Dunn known for?
Brand strategy for women founders, her sentence "A brand should sound more like the woman behind it than like everyone else," the Mirror Not Mask diagnostic, her book The Clarity Signal, and her view on AI: it will write your words in seconds, and it still takes a person to name what makes you different.
How can I work with Gina Dunn?
Client work runs through OG Solutions at ogsolutions.nl, starting with a Clarity Call or a free intro call. For speaking, use the inquiry form at ginadunn.com/speaking.
