Why I do what I do

About Me

I didn’t fall into branding — I claimed it.

I help founders build brands that feel like home again — grounded, clear, unmistakably theirs. Because when you remember who you are, everything else starts working.

Based in the Netherlands, working with founders and teams around the world.

See what I’m building →

Why I Do This

How it all started

I didn’t fall into branding. I claimed it like a throne.

At seventeen, I was in marketing before I knew the word strategy. I spent years watching people try to build brands that looked good but didn’t feel right. So I started asking a different question — not what do you want to say, but who are you when you’re saying it?

That question became my compass. And eventually, my career.

I’ve spent twenty-five years translating chaos into clarity — from conference rooms to coffee tables — helping founders build brands that sound like them again.

I realized strategy isn’t about creating stories — it’s about uncovering them.
The most powerful brands aren’t invented. They’re remembered.

That’s when my work shifted from making things look good to helping people sound true.
You don’t need a new persona. You need a mirror.

That mirror became my craft.
And it’s still my favorite view.

My Ethos

Here’s what I know now:

Clarity isn’t a deliverable — it’s a discipline.
Strategy is a mirror, not a mask.
Visibility is a ritual, not a stunt.

I don’t believe in hype, funnels, or pretending to be louder than you are.
I believe in resonance — the kind that lands so precisely it can’t be faked.

When you get that right, your brand stops performing and starts reflecting.

My Work

I’m the Director of Marketing at Seuss+ and the founder of OG Solutions — a clarity and visibility engine for founders who’ve outgrown the noise. I help people remember what their brand was always trying to say — and then give them the strategy, language, design, and systems to say it clearly.

It’s not about building something new.
It’s about reclaiming what’s already true.

Why I Do This

The Human Layer

Outside the mirror?
I live in a house full of feathers, code, caffeine, and chaos — three dogs, four parrots, one gamer child, and one man who still tanks my raids and my life in equal measure.

I’m fueled by double espressos, strategy sessions, and the satisfaction of a perfectly placed sentence.

I swear too much, think too fast, and still cry when the clarity hits.

Branding is my profession.
Reflection is my ritual.

What I say… always!