Gina Dunn: writing https://www.ginadunn.com/writing/ What brand strategist Gina Dunn believes about brands, clarity and AI, for women founders. en-us A brand should sound like the woman behind it https://www.ginadunn.com/writing/a-brand-should-sound-like-the-woman-behind-it/ https://www.ginadunn.com/writing/a-brand-should-sound-like-the-woman-behind-it/ Brand strategist Gina Dunn on Mirror Not Mask: why brands built on a costume crack, how to tell if yours is, and what to build instead. Gina Dunn Wed, 28 Oct 2026 08:00:00 GMT Why so many brands sound like everyone else https://www.ginadunn.com/writing/why-brands-sound-like-everyone-else/ https://www.ginadunn.com/writing/why-brands-sound-like-everyone-else/ Brand strategist Gina Dunn on why so many founder brands sound alike, what it costs you, and how to get your own voice back without posting more. Gina Dunn Wed, 28 Oct 2026 08:00:00 GMT If AI can fake you https://www.ginadunn.com/writing/if-ai-can-fake-you/ https://www.ginadunn.com/writing/if-ai-can-fake-you/ Brand strategist Gina Dunn on what AI can and can't do for your brand, why the order matters, and the one part of you a tool can't copy. Gina Dunn Wed, 28 Oct 2026 08:00:00 GMT Before you build a website, read this https://www.ginadunn.com/writing/before-you-build-a-website/ https://www.ginadunn.com/writing/before-you-build-a-website/ Brand strategist Gina Dunn on why founders should do brand strategy before a website, the right order to build in, and four questions to answer first. Gina Dunn Wed, 28 Oct 2026 08:00:00 GMT A muted founder can't build a brand people remember https://www.ginadunn.com/writing/muted-founder-brand/ https://www.ginadunn.com/writing/muted-founder-brand/ Brand strategist Gina Dunn on why founders hold back, what it costs the brand, and how to show up in your own voice before it's perfect. Gina Dunn Wed, 28 Oct 2026 08:00:00 GMT The hedge you stopped hearing https://www.ginadunn.com/writing/the-hedge-you-stopped-hearing/ https://www.ginadunn.com/writing/the-hedge-you-stopped-hearing/ Gina Dunn on the small edits women make to sound likable, what they cost your brand and your leadership, and a five-minute hedge audit to try. Gina Dunn Wed, 28 Oct 2026 08:00:00 GMT A story she can see herself in https://www.ginadunn.com/writing/a-story-she-can-see-herself-in/ https://www.ginadunn.com/writing/a-story-she-can-see-herself-in/ Gina Dunn on closing a business that was doing well, the year that followed, and why she builds brands from what's true instead of what's bigger. Gina Dunn Wed, 28 Oct 2026 08:00:00 GMT